Upcoming Webcasts:

Spanish Language in the US: Trends, forecasts, and titles to watch for

PW invites librarians, booksellers, readers and publishing pros to join us on June 18th, 1pm ET for a webcast exploring the hot topic of Spanish language titles.

Moderated by PW contributor and Spanish language book marketing and PR specialist Leylha Ahuile, our panel of industry experts will explore important aspects of this growing segment of the U.S. market, including:

  • Who makes up the market for Spanish books in the U.S.?
  • What are the trends in sales of Spanish language digital books in the U.S.?
  • How has the decreasing number of book retailers and resources that provide book reviews of Spanish language titles affected the market?
  • What categories are most in-demand?
  • The hottest current and forthcoming Spanish language titles


Moderator:

Leylha Ahuile is the President and Founder PromoLatino, a marketing and PR agency focused on promoting books in Spanish. She is also the founder of TintaFresca.us, an online literary magazine in Spanish. Prior to establishing PromoLatino, Leylha was Vice President and Publisher of Trade for Santillana Publishing, which is part of the global media group, Prisa. Before joining Santillana, she founded and managed Absa Technologies, one of the most successful education dealers for Apple computers. Leylha was also the Senior Multicultural Analyst for Mintel International Group, a leading global market research firm where she oversaw the launch and management of Mintel's Multicultural America series that focused on the behaviors and trends among Hispanic, African American, and Asian American consumers. Leylha, a native of Chile, is a frequent speaker at national and international conferences, where she often addresses opportunities that exist within the unique and complex U.S. Hispanic marketplace.


Panelists:

Larry A Downs
Senior Vice President
Spanish Publishing
HarperCollins Christian Publishers
Larry A. Downs is the SVP of Spanish Publishing, the Spanish division of HCCP, the largest Christian publishing company in the world and part of HarperCollins He has worked in the Spanish book publishing industry for his entire life. His earliest memories are stocking shelves in a small jungle bookstore in Pucalpa, Peru, at the age of no more than 6 years old. He has done everything from sweeping the floor to packing boxes; from unloading containers of books to editing content; from running a warehouse to sales leadership; from answering the phone to leading publishing companies.
He started full time in the industry the day after graduating from Grace College in 1986, working for Libros International in the warehouse. In 1992 he started L&R Distribution with his brother Rob Downs. There they offered warehouse fulfillment services for several publishing companies. In 1995 he joined Spanish House / Editorial Unilit as the warehouse manager. During his tenure there, he successfully led the company through a series of transitions including becoming a full time publishing company. He was also honored to serve as president of Editorial Unilit from 2001 to 2004. In December of 2004, he took on the leadership role of Thomas Nelson's Spanish publishing division where he is thrilled to serve with the best publishing team in the industry.
During his time at Thomas Nelson (HCCP) he has been pleased to help grow their vision internationally, successfully launching product in new channels of distribution internationally as well as setting up Thomas Nelson Brazil (Rio de Janeiro) and Thomas Nelson Mexico (Mexico City), now HarperCollins Mexico.

Diana Calice
Manager, Spanish Distribution Program
Independent Publishers Group
My name is Diana Calice and I am the Manager of the Spanish Distribution Program at Independent Publishers Group (IPG). I have worked in the Spanish book publishing industry for over 20 years.
I started working as an Assistant Spanish book buyer at Border's Books in Ann Arbor, Michigan. At the time, I did not have a college degree. With my two children about to become teenagers, I decided to pursue a degree. I attended a community college, taking classes in the evening and earned an associate degree in Science. I decided to further my education at the University of Michigan, and after 10 years of going to school in the evenings, I received a BA in Spanish, English and Anthropology. My son and I graduated on the same weekend in 2000, he on Friday from Northern Michigan and myself on Saturday from the University of Michigan.
During my time at Borders I increased the Spanish inventory and assisted in opening the first store in Puerto Rico. During my seven years with IPG, I have been pleased to grow our Spanish business by acquiring new, diverse publishers and therefore adding to our rapidly growing Spanish Books selection. I design the layout of our biannual Spanish Catalog used to sell to wholesalers and distributors to ensure maximum exposure of product and increased sales. I am also responsible for maintaining our Spanish inventory levels through purchase orders and remaindering.
I live in Michigan with my husband Carmen, with whom I've been happily married for over 37 years. We have three labs, two children, and six grandchildren.
In my free time I enjoy reading, creating unique pieces of jewelry, and playing golf.

Lluvia Agustin
Director Of Spanish Sales
HarperCollinsChristianPublishing

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Time: 1:00 pm EDT


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Panelists will also offer an overview of how to recommend great listens, and share a little bit of what it's like behind the scenes in an audiobook recording session.

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Marika Gofman
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Cheryl Herman
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Heather McCormack
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Click here to register and hear the archived version of the event.

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Named one of Time's 100 Most Influential People list for 2014, John Green brings contemporary realism to his fiction, most recently The Fault in Our Stars, which was published in 2012 and released as a movie this past June. Judy Blume did the same for an earlier generation.
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Click here to register and hear the archived version of the event.

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Click Here to Register and hear the archived version of the event

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Time: 1:00 PM EDT

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Note: An archived version of this Webcast will be available soon after the live event. For the archived version, click the registration link below, register, which will make the archived version available. Pre-registrants will be notified by email when the archived version is posted.​​

Click Here and Register and hear the archived version of the event