HarperCollins has become the latest major publisher to overhaul its sales organization in response to a changing marketplace. In the case of HC, the company is moving its pricing, promotional, market insight and sales analytics efforts into the sales department while streamlining its sales management team in a move that will result in the departure of several longtime employees.
As outlined in a memo from president of sales Josh Marwell, beginning in July Frank Albanese, will join the sales department as senior v-p, Market Insight and Sales Operations. In the newly created role Albanese will not only provide insight into sales and market trends, he will take over the overall direction of day-to-day sales operations. Dan Lubart senior v-p, Sales Analytics and Pricing, will continue to analyze how pricing affects sales and to develop tactics to maximize revenue and author exposure. Both men will report to Marwell.
Those gaining additional duties include Doug Jones who will assume the role of senior v-p, group sales director for General Books. In this expanded role, Jones will be responsible for the overall sales strategy (both print and digital) and be the main sales liaison with publishing and marketing for adult imprints.
Brian Grogan senior v-p, Sales and Andrea Pappenheimer, senior v-p Children’s Sales, will continue in their roles directing the day-to-day print and digital sales effort and Grogan will also become the main sales liaison with the publishing and marketing teams at Avon Books. In newly created roles will be Mary Beth Thomas, v-p, deputy director of sales reporting to Grogan and Kerry Moynagh, v-p, deputy director sales reporting to Pappenheimer. Both will help manage the sales force and the relationships with HC customers.
HC is consolidating its customer service operations under June Geiger who will now oversee the customer service department as director. Dan Holod, v-p of customer service, and Gail Kunda,
director of customer service will both retire July 13.
Also retiring later this year will be Jeff Rogart, v-p, director of distributor sales, who will leave at the end of August after 18 years with the company. Those without positions in the new sales orgnaization are Ken Berger, Mike Brennan, Mark Hillesheim, Kathy Smith and Jeanette Zwart who will leave HC July 20.