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  • Licensing Hotline: February 2016

    Penguin's Price Stern Sloan imprint and National Geographic are the two newest U.S. publishers for 'Star Trek.' They are among a long list of licensees signed by CBS Consumer Products leading up to the property's 50th anniversary.

  • Licensing Hotline: January 2016

    Imprint, part of the Macmillan Children’s Publishing Group, has signed on as the master publisher for Project MC2, a tween-focused doll-and-content property with math and science themes.

  • Macmillan's Imprint Acquires Digital Tween Property 'SpacePop'

    Imprint, a new imprint of Macmillan Children's Publishing Group, has acquired the global master publishing rights to 'SpacePop,' a series of digitally distributed animated shorts, from Genius Brands International.

  • Little, Brown Takes On Tie-Ins for DreamWorks's 'Dinotrux'

    Little, Brown Books for Young Readers has secured the publishing rights for DreamWorks Animation's Netflix-exclusive TV show, 'Dinotrux.'

  • Licensing Hotline: December 2015

    Scholastic is bringing some of its licensed brands into two new-for-licensing formats: character biographies and informational nonfiction.

  • Licensing Hotline: October 1

    Iconix Brand Group, best known for its licensed fashion and lifestyle labels, purchased the rights to Strawberry Shortcake in February.

  • Brave New World of Streaming

    Authors and publishers are increasingly looking to the major streaming services, including Netflix, Amazon Prime, and Hulu, as potential platforms to promote their content.

  • Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

    For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central.

  • Licensing Hotline: August 6

    Quirk Books's 'Home Alone' picture book, new Star Wars Little Golden Books, Chronicle's bestsellers-to-brands initiative, Dynamite's expanding roster of licenses, and more.

  • The Changing World of Licensed Publishing

    Film and television properties continue to generate buzz on the show floor at Licensing Expo, held last month in Las Vegas. But a popular entertainment property, on its own, is often no longer enough to drive licensed publishing success.

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