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'The Battle of $9.99,' a PW Original E-book
A blow-by-blow account of how Apple and five of America's six largest publishers ended up on the wrong end of price-fixing allegations by the Department of Justice, from PW senior writer Andrew Richard Albanese.
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SIBA's 'Code Read' Off to Successful Start
In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.”
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IPG Restructures Sales and Marketing
Independent Publishers Group has restructured its sales and marketing divisions, promoting company veteran Mark Voigt to executive v-p, sales.
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‘Inferno’ Holds Strong
The most talked-about book in April was also the most talked-about book in May.
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‘Inferno’ Heats Up Social Media
Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms.
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Brooks’s ‘World War’ Tops Talk
Oscar season is over, which means one thing: it’s on to the summer blockbusters.
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Seattle YA Authors Organize Grassroots Tour
The "You Are Next" tour has visited schools and bookstores in Las Vegas, San Francisco, and Portland, Ore. Next stop: Disneyland.
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‘Sniper’ Tops Oscars in Social Media
Interest in the Oscars and the books that many were based on garnered lots of buzz on social media in February, but it was the murder of Chris Kyle, author of American Sniper, that put that title atop CoverCake’s most-talked-about books in social media last month.
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MetaComet Debuts AuthorPortal.com
MetaComet Systems has begun tests on AuthorPortal.com, a new platform that it hopes will improve communications between authors, publishers and agents.
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Cravebox Markets Old-Fashioned Product in New-Fashioned Way
The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity.
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